THE STORY
THE PASSION FOR THE SEA
WAS THE KEY TO EVERYTHING
The brand was born between Grosseto and the beaches of the island of Maui, in Hawaii. The first water sports products signed by the young windsurfer Roberto Ricci are full of typically Italian creativity: this is how special boards are born, unique pieces designed and handcrafted to win windsurfing competitions around the world.
It was 1989 when all this happened, and shortly after, what was an unconscious passion for the wind and waves became much more. In Hawaii, Ricci discovered the secrets of surf gurus and treasured them, becoming a shaper, designing and building windsurf boards. A job done exclusively by hand, board after board, with a tape measure and sandpaper, like a true surfboard craftsman.
START
From 1989 to 1994, RRD created prototypes of windsurf boards and beachwear, but the first collection of surf shorts, t-shirts, and bermudas was born in 1994.
In 1995, Ricci founded a new company specializing in clothing (Montecristo Srl) together with creative director Roberto Bardini. A company destined to change the future of outerwear.
Roberto Ricci
Roberto Bardini
TECHNO TAILORING:
THE EVOLUTION OF LYCRA
Innovation and constant research from the world of water sports have allowed the creation of high-tech clothing in continuous evolution, unique products that combine experience and innovation.
Every piece in the collection, stripped of every superfluous element and reinterpreted in a techno-tailored key by creative director and CEO Roberto Bardini, has shown the true soul of the brand’s philosophy: tailored cuts and high-tech fabrics, glamorous lines, and material performance are the distinctive features of RRD style. Garments crafted to perfection, in perfect Italian style, capable of telling an authentic story, which encompasses research and experience, attention to detail and design.
The SURFLEX® fabric is the distinctive and evolved material thanks to RRD – robertoriccidesigns’ experimental research.
For over nine years, thanks to the company’s aquatic sports heritage, also famous for the production of wetsuits, this fabric has become the most used in all RRD collections.
WELDING
ultrasonic, heat-taped.
- Essentiality and purity of spirit are the guiding principles that have driven RRD‘s creativity in the search for clean and harmonious forms. The garments are deliberately “stripped” of every superfluous element, in search of their essence and pure design combined with material technology and color in its truest form.
The future of garments designed dynamically and in relation to body movements was the beginning of the FW 13-14 collection of RRD – robertoriccidesigns.
The company’s research led to the development of technologies capable of freeing garments from traditional seams and replacing them with state-of-the-art welding and taping techniques.
To achieve this, a special version of Lycra named SURFLEX® was used, subjected to antibacterial and breathable treatments, highly elastic and ideal for following every body movement. Innovation and constant research in the world of water sports have allowed the creation of pants, skirts, bermudas, dresses, shirts, and outerwear that fluidly follow body movements, like a second skin.
A collection in evolution that expresses extreme freedom of movement and dynamism. The production of fabrics, as well as the design of garments, embodies the TRADITION OF ITALIAN STYLE, while the finishes and details are handled almost obsessively, bypassing any market logic but ensuring that the production process creates the best possible final product.
PHILOSOPHY
Performance combined with
DESIGN and FUNCTIONALITY
A clear focus on research and development, a culture of experimentation, and characterization of the final product thanks to the precise definition of its function are the key characteristics that describe the Tuscan company RRD – robertoriccidesigns. A brand born from the sea, studying and incorporating technologies applied to the most modern materials until condensing everything into a clothing line capable of charting new horizons in the fashion world. The company’s DNA is based on the ability to combine the study of materials in relation to the use of the finished product. Not an aesthetic exercise for its own sake, but rather the extreme pursuit of performance combined with design and technology. This attitude has been named Perf-Romance, which links sports performance to passion, romance, and the culture of beauty. A decisive step that has led the company to define its own well-defined and characterized space in the fashion world: no one before has managed to combine technical and glamorous approaches, shapes and materials, treatments and colors in an impeccable Italian style, with that creativity capable of overturning even the laws of fashion.
